Privacy Policy


Hellfire Events Ltd Privacy Policy

1. Introduction

Hellfire Events Ltd ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you participate in our events, visit our website, or interact with us in any other way. We comply with the Data Protection Act (1998) and the General Data Protection Regulation (GDPR) (2018).

2. Information We Collect

We may collect and process the following data about you:

  • Personal Identification Information: Name, address, email address, phone number, date of birth, and emergency contact details.
  • Event Participation Information: Race entry details, fitness levels, and performance data.
  • Payment Information: Billing details and transaction history.
  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform.
  • Medical Information: Relevant medical details shared only with medical services employed by us.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

3. How We Use Your Information

We use the information we collect in the following ways:

  • To manage event registrations and participation: Processing your registration, managing race day logistics, and providing race results.
  • To communicate with you: Sending you important information about your participation, including race details, updates, and safety information.
  • To process payments: Managing payments and issuing invoices.
  • To improve our events and services: Analyzing data to enhance our events and customer service.
  • For marketing purposes: Sending you newsletters, promotions, and updates about our events and services, if you have opted in to receive such communications.
  • To comply with legal obligations: Ensuring compliance with applicable laws and regulations.

4. Sharing Your Information

We will only share information with third parties when necessary as part of our operations. This includes:

  • Medical Services: Sharing relevant medical information with the medical services we employ.
  • Governing Bodies: Sending race results and reports as required. We will provide only the minimum required information and ensure that these parties have their own data protection policies.
  • Service Providers: Trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you, provided they agree to keep this information confidential.
  • Legal Requirements: We may release your information to comply with the law, enforce our site policies, or protect our or others' rights, property, or safety.

We will not share your information with other irrelevant third parties.

5. Data Security

We implement a variety of security measures to maintain the safety of your personal information. Your personal data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential.

6. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. This may include historic race results and other relevant data.

7. Your Rights

You have the following rights regarding your personal data:

  • Access: You have the right to request a copy of the information we hold about you.
  • Correction: You have the right to correct any inaccuracies in your data.
  • Deletion: You have the right to request the deletion of your data at any time.
  • Objection: You have the right to object to the processing of your data.
  • Portability: You have the right to request the transfer of your data to another organization.
  • Withdraw Consent: Where we rely on your consent to process your data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at

8. Imagery and Publicity

Upon entering an event, you waive your rights to any imagery generated at the event. You allow us to use all imagery and references to yourself for publicity and marketing purposes. (See item 5 of our terms and conditions.)

9. Third-Party Links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites.

10. Changes to Our Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Hellfire Events Ltd
Address: The Citadel, Citadel Road, Dover, CT17 9DP

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